Gas spreading rugby hordes
Continuing on with the sports theme:From the Beeb (with additional comments and explanations from me)
A TV advert for telecommunications player Telecom is causing a bit of a stink here in NZ. It depicts New Zealand in a throwback to the 1940s being invaded by the Lions-supporting hordes who will stop at nothing to gain inside knowledge on the All Blacks.
Explanation: Lions: Rugby Union team made up of players from the British Isles. A bit of an oddity since usually these teams play as Wales, Ireland, England, Scotland (not Ireland and Northern Ireland as in football though) but travel as the British Lions sometimes. This is a tour to New Zealand where the NZ team, the All Blacks used to be very good at rugby but started to become less good just about the time I got to Australia. I think I saw the match when Australia beat the All Blacks for the first time in years and years. This tour has been billed as a North vs South thing since the All Blacks are now starting to become better again (though not as consistently scarily good as they were in the early 1990s). Even if yous are not rugby supporters (I am not), watching the All Blacks do the Haka (Maori chant) at the beginning of matches is pretty fun.
"Careless talk costs tries" is one of the buzz phrases. The campaign is proving a winner in marshalling local support against the Lions especially when the ad has a Lions fan breaking wind in a pub with the warning: "They are not averse to using gas".
I just found this hilarious. Why don't we (in the USA) have adverts like this? Note the securitisation of sports here with careless talk costing tries (ways by which team can score in rugby. From what I understand, it is sort of like touchdowns in American footy but since I am clueless about American footy, I am not sure about that analogy).
posted by Priya @ 3:10 PM
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