Reducing the profit margin and admin costs of the insurance companies might be another idea...

Seen on an Anthem Health Care banner ad:

Unhealthy lifestyles are the leading cause of runaway health care costs. By taking responsibility for our own health, together we can slow the rising costs for everyone.


At 11/10/2005 12:33 PM, Anonymous serena said...

I had responded to this earlier but i guess my comments were not approved.

Since I write about the insurance industry quite a bit...LOL...

My problem with insurers is that they make their business profits by insuring risks that they know are bound to occur at some point, then when claims roll in, they deny them because they are excluded under section a of subtext b, under paragraph c. Why insure anything if you are not going to pay the claims!

another problem I have is that they insist on having price wars and lowering premiums to attract customers and then they don't have enough to pay the claims because they charged less than the risks would cost them to remedy...it just makes no sense.

Ok, I'm done ranting now.

At 11/11/2005 12:05 PM, Blogger Elizabeth said...

So there are many ways in which this ad is...um...misleading.

At 11/13/2005 10:13 AM, Anonymous serena said...

i just love the gall of the is all...sometimes PR just really ticks me off. LOL


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